With this app, you can link your shop to your Facebook business account, so that you can use the Facebook catalogue and conversion tracking with Facebook Pixel. You can find the app in the CCV Shop App Store.
The Facebook pixel can be used for tracking user behaviour. With this app, you don't have to add it to the code yourself anymore, only select it when linking. Currently, the following pixel events are transmitted:
- PageView: viewing a page
- ViewContent: viewing a specific product
- Purchase: closing an order
On Facebook, you can use a catalogue to collect information about items you want to sell or advertise with. If your Facebook account has a catalogue, you can select it during the linking process, which makes it possible to redirect products from your shop to it and automatically update it when changes occur.
Installing the app
Go to Starting Point > Appstore, search for the app "Facebook Business Extension" and click on activate.
Linking and setting up
Before linking your shop to Facebook, it is advisable to first create a pixel and/or catalogue via Facebook (depending on which functionalities you want to use) if you do not already have these. For assistance, please refer to the Facebook Business Help Centre: https://www.facebook.com/business/help/.
Next, go to Starting Point > My Webshop > Settings > Social Media > Facebook Business Extension, and click on "Sign in with Facebook". You will see a popup where you can log in with your Facebook account and select a Pixel and Catalog.
Furthermore, you can change and view a number of settings here:
Turn on/off the use of the pixel and the catalogue
Linking product states:
In your shop you can choose the state of your product yourself, but Facebook only knows 3 states: New, refurbished and used. That is why you can link these options to your self-set/created product state. In addition, you can also set a default for when your redirected product does not have one of these linked product states.
If there are any problems with the synchronisation to Facebook you will see them here. You can also click on them to open the relevant product for easy troubleshooting.
Linking products with the catalogue
When you install this app, you will see an extra tab under My Products > Manage Products > Edit Product, where you can choose to transfer a product to the catalogue. You can also fill in a number of extra fields here for information that is not normally used in the web shop, but which is used by Facebook.