Consumers are buying more and more online and want to read extensive and correct product information on a webshop. If the information on a product is not clear or incomplete, there is a good chance that the consumer will cancel the purchase and visit a competitor's webshop.
With the Product pros and cons points app it is possible to add plus and minus points to a product. This makes your product description more complete and customers know exactly what to expect when they receive the product. This also reduces the chance of customers returning products, as they are already aware of many product features. Customers also appreciate it when you not only mention the advantages of a product but also the disadvantages of the product and you come across as honest and reliable.
An example of advantages or disadvantages of a product:
- The product is easy to use.
- It comes with a storage box so that you can transport it easily and safely.
- The product is vulnerable.
- The product cannot be used without an extension cord.
Why name a product's drawbacks?
You may wonder why you want to name the drawbacks of one of your products, as you want to convince a consumer to buy a product or service from you. There are several reasons why it is a good idea to mention the drawbacks of one of your products:
- You come across as honest and reliable.
- Customers have a better picture of a product, which reduces the chance of returns.
- You are ahead of 'negative' customer reviews.
Installing the app:
You first need to install the Product plus and minus points app in the App Store. This can be found in the maintenance tool at: 'Start > App Store' under the category 'Supports'. This app is free, but it is compulsory to purchase a paid package (M or L) from CCV Shop.
Setting up a product
Once you have installed the app you can find all the new features and settings via "Start > My Products". Open or change a product here and then scroll down to the "General" tab.
Do you use Multishop? Then you can find these settings in your products in the Multishop management and add the plus and minus points to a product. Please note, do you want the plus and minus points to be shown in the underlying webshops? In order to do this you need to have the correct Multishop settings in place. More information about Multishop? See: (link to the Multishop article).
In addition to adding the plus and minus points to a product, you can also choose an icon that is shown with the plus and minus points. Think of a plus or minus icon, or a green checkmark or red cross. You can upload the icons via "Starting point > My Webshop > Settings > Layout > Product and Category layout". You can add various file formats such as .jpg, png, etc. here.
Please note that it is only possible to add icons no larger than 30x30 in size and no larger than 100KB.