It can be quite challenging to make your web shop easy to find in search engines. The most well-known search engines are Google, Yahoo! and Bing. These three engines are used in over 95% of searches.
Check out the tips below to increase the search result rankings of your web shop.
1. Domain name
A well-chosen domain name has a positive effect. If you sell snow tires in the Dutch market, for instance, a domain name like www.winterbanden.nl will obviously be one of your best choices. The extension is also important. If your sales efforts are also targeted at the Belgian market, the domain .be is worth considering. If you wish to access the European market, extensions like .de, .eu, .fr or .com are also important.
2. SEO aliases
For pages, categories and products, you can enter SEO aliases that will also have a positive effect (like the domain name). For instance, www.winterbanden.nl/vredestein/ would be a good category SEO alias.
3. Links to your website
Link-building is important. Keep in mind that one link on one high-traffic website is more effective than multiple links on several low-traffic sites.
4. Adding metadata
Metadata are important for search engines. Click here for more information about entering metadata.
5. Google Webmaster Tools
Google Webmaster Tools is a tool to optimize your Google search result rankings.
6. Google Shopping
You can include your products in Google’s product search engine (which is called Google Shopping, also known as Google Product Search).
7. Webmaster Tools - Bing
Webmaster Tools - Bing is a tool to optimize your Bing search result rankings. Although Google is the most popular search engine, it is of course advisable to also devote attention to your ranking on Bing (or other search engines).
- Do not use white text on a white background.
- Do not use incorrect or ‘dead’ links.
- Do not make changes to pages, products or texts on a daily basis.
- Make sure your texts are unique.
- The website URL should not be longer than 64 characters.
These days, you need to focus on more than just the findability of your web shop in search engines. You should also explore the options for social media channels like Google Plus, Facebook and Twitter. Your products can also be marketed on Facebook using the special Facebook link.
For more information, check out the following sources:
Although the above tips can help, they do not offer any guarantee of good search result rankings in search engines.