For a webshop it is important that potential customers can easily find your products. For this you can offer products through various channels such as Google shopping, but once in your web shop, a customer can easily find other products within your web store or specify further to refine the search result. This can be done through the app 'Defined pulldown menus'.
Defined pulldown menus
The ability to add pulldown menus to the search function allows a customer to easily make a choice and quickly reach the desired product. Below is an example of the application at a web shop in car tires. Suppose the product range can be divided into winter and summer tires. Within these categories various brands and sizes are offered. To facilitate the search for the customer, we can define a number of pulldown menus. To define a pulldown, enter the name and values of the pulldown (figure 1).
After defining two extra pull-down menus (brand and size), the following situation arises in the maintenance menu (figure 2)
In the way of displaying in your webshop you have the choice whether you want to show related pulldown menus immediately or only after making a choice. You can send this via the "Display relation with selection" setting at the relevant pull-down menu. If the setting is selected, the next image is initially visible (figure 2)
After selecting eg "Winter tires" the menu "Brand" is also displayed or is already showed like the above example (with the linked values): In your webshop you get the following result: (figure 3)
Linking product or category to specific keyword
Now that you have determined how a customer can search within your webshop, the chance that a particular product is found must be made as large and focused as possible.
The search term of a customer must match as much as possible with the searched product. By default, a search is searched within the following characteristics of a product:
1. Product name (determination of match depends on the chosen search method)
2. Item number (match if search term exactly matches item number)
To further increase the probability based on a certain search term or to create a relationship with a value from a pulldown menu, you can define keywords. This can be done at the level of a category (search term applies to all products within the category) and at the level of a product.
Go to the relevant category or product to which you want to add a keyword and add the keyword via the ''Metadata > Keywords'' tab. You can add multiple keywords here.
Your customer's searches are now being searched not only within the before mentioned product characteristics but also within the defined keywords. In this way you have full control over the search terms that lead to finding a certain product.