Many webshops and companies use online newsletters that are sent via e-mail to people on a mailing list. These newsletters inform readers about updates and possible offers from the webshop.
It is possible for a customer to subscribe to the newsletter in several ways. This can be done by an element on the homepage or the footer. It is also possible for the customer to subscribe to the newsletter while placing an order. You can set this up via: Starting point > My > Webshop > Settings > Order process & stock > Data fields.
The customer's details will then be sent to you in the mailing tool via Start > My customers > Mailing tool under the heading 'Registered via website'.
Please note! Can't find the mailing tool? This is an app that you first need to install in the app store.