Every day millions of visitors come to Marktplaats.nl. They are looking for a specific products or specific service. As a merchant, you can get in touch with these consumers directly by placing advertisements on this channel.
With the Marktplaats app it is possible to place products from your web shop on Markplaats as an Admarkt Top advertisement. Marktplaats Admarkt is a quick and easy way to sell targeted products, build brand awareness and create traffic to your webshop.
- Access to 7.3 million sales-oriented visitors per month.
- Your online ad always tops the results list, even above the consumer ads.
- No unexpected costs, you only pay when your ad is clicked on.
- More visitors to your webshop with a direct free link to your website.
- Quickly link your complete list of products of your web store with Admarkt.
You decide which products you want to place on Marktplaats. Once you have selected a product, the advertisement is placed directly on Marketplace relative to other and previous implementations.
Install App Installing
First you have to install the Marketplace app in the App Store. You can find these at: ''Starting point > App Store' under the category 'Comparison sites'. This app is free.
Marktplaats / Market Place
In addition to activating Marktplaats in the CCV Shop management environment, you must register at Marktplaats Zakelijk. You can create an account on the website of Marktplaats Zakelijk (www.marktplaatszakelijk.nl). After completing the registration form you will receive login details with which you can log in to Admarkt.
Settings CCV shop
CCV Shop and Marktplaats together offer the possibility to place your products automatically on Marktplaats via a link. When a product is modified in your webshop, the changes are immediately transferred to Marktplaats.nl. Do you not have any stock? Then you can pause the ad. You can set the link via: "Starting point > My webshop > Settings > Marktplaats / Marketplace".
If you are not yet connected to Marktplaats.nl you will see a button with the text 'Connect to Marketplace'. When you click on this, you will be asked for an Admarkt username and password (figure 1).
You can decide for yourself which products you want to place on Marktplaats. You can easily create advertisements by pushing products to Marktplaats. You do this via: "Starting point > My products > Manage products". Then click on a product of your choice and go to the 'Metadata' tab. The image below is shown. (figure 2).
You can enter a number of details here for the Admarkt Top advertisement. The possibilities are explained below.
Cross-post product to Marktplaats via Admarkt
Here you determine whether the product is displayed on Marktplaats or not.
The current status of the ad on Admarkt. Here you can also adjust the status again.
When you enable this, there is no limit to your advertising costs linked and you are sure that your product is always shown on Marketplace. If you do not want this, you can uncheck this and enter a daily limit.
The daily budget you want to spend on advertising costs for this product. This must be at least € 10, -.
These are the costs you want to spend per click. This is at least 1 euro cent.
You only pay if your ad is actually clicked on.
Define the main category for your ad here.
Determine here the subcategory in which the advertisement must be shown.
Select in which price category the advertisement should be displayed.
Click 'Apply' when you have entered the correct details. Then you will see a Marketplace icon in the overview of your products (figure 3). This way you know which products are linked to Marktplaats. When you click on this icon you will be sent to the relevant advertisement.
Pause ads automatically
Do you not have any more stock? Then you can automatically pause the ad by setting the next option to 'yes' (figure 4).
The products are displayed directly on Marktplaats after you have added them.
You need to log in to Marktplaats / Marketplace business in order to get a complete overview of your current advertisements. You can view your ads under the 'My ads' tab. (Mijn advertenties in Dutch) You can also specifically search for advertisements in a specific period (figure 5).
Please note The data shown is subject to change because visitors to Marktplaats can view your ad while you look at the results.
Please note! The below pictures are taken of the Dutch Marktplaats. Right now, there is no English version for Marktplaats, therefore, the below pictures are not shown in English.
The invoicing takes place by means of a digital invoice at the end of the calendar month. The costs are calculated on the basis of clicks and the set CPC. It is possible to pay the invoice with iDEAL or bank transfer.
You need to log in with your account at Marktplaats Zakelijk to adjust your details. Under the 'My Details' tab (Mijn gegevens in Dutch) you can adjust your contact details that come with the advertisements. You can also change your password here.
When you enable 'Receive confirmation emails', you will receive an e-mail with every change to your account.
You need to log in with your account at Marktplaats Zakelijk to make reports (Rapportage in Dutch) of your advertising results. You can export the results to .XLS or .CSV format.
Create manual advertisements
Do you want to add ads manually? You can do this in your own Marktplaats Business environment. Log in with your account and go to the 'My ads' tab. (Mijn advertenties) To create an advertisement, go to 'Place Ad Market Top Ad'.
Please note! The advertisements that you create manually are not processed in the CCV Shop.
You can also make temporary changes to all current advertisements from the CCV Shop in the Admarkt area. However, these are overwritten with an update of the product. So if you want to make permanent changes, you have to do this in the maintenance tool of CCV Shop.
Please note! The category and category of an Admarkt Top advertisement can not be changed in the meantime. You have to create an entirely new advertisement for this.
Create advertising budget
With the product you need to give an advertising budget. CCV Shop advises you to set the budget on unlimited so that your advertisement is always shown and you do not have to worry about it. After all, you only pay for the result (number of clicks).
When you opt for an 'infinite budget' you have to set a maximum amount per day. This must be at least € 10 per advertisement. Please note that the advertisement is no longer displayed when the budget is reached
You can also give a total budget to the advertisement. This can be from € 50, -
Tip: you can see exactly what your remaining budget per advertisement is in the area of Marktplaats Admarkt. You can also see when the budget is reached.
The CPC, budget and content set in the CCV Shop is leading. If, for example, you have implemented a manual CPC change or content change in the Admarkt environment, it will be overwritten again in the next CCV Shop. In that case, also enter the CPC change in your CCV Shop.
Point of Attention
- Check regularly that your Admarkt ads have been successfully forwarded.
- The correctness of your ads is your own responsibility.
- Not all characters are accepted by the system (think, for example, of the cross-section character). Pay extra attention if you use a lot of different characters in your ad text.
- In the settings you can give a total budget. The ads are paused when the total budget is reached. Keep in mind that this is a total budget (in the Admarkt / Marktplaats environment a remaining budget is shown).
- Products whose ad budget has already been reached will not be activated.
- When the advertising budget of a certain advertisement has been reached, the budget for the product must be increased or set as 'infinite budget' so that the advertisement is active again.
Tips for optimizing your advertisement and other information regarding Admarkt Top ads can be found in the Admarkt Knowledge Center at www.admarkt.nl/kenniscentrum
Frequently Asked Questions
Why are special characters not shown on Marktplaats?
Marktplaats only supports 'latin-1' characters. This means that you are limited in all description fields of the product to the standard character set.
My title is shortened in the Marktplaats advertisement, what can I do about this?
You can not do anything about this. A Marketplace advertisement has space for up to 60 characters in the title field. That is why it is cut off.
Why are the URLs in my description not included in the Marktplaats advertisement?
Unfortunately it is not possible to show URLs in your description. These are automatically deleted. That is why we ask you to take this into account in the description of your products with which you want to advertise on Marktplaats.